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Modular Smart indoor farm powered by living organic soil

Set it and forget it. Plug it in, fill the water tank and watch your nutritious organic food grow. Enjoy your greens with tinyFarm the way nature intended, at half the cost of grocery!

  • Exclusive vendor for 125 United Nations EnviroNomicTM housing developments, projected over $10 million in revenue.

  • Winner of award with top eCommerce shopping channel.

$96,650

Raised to date of the $100,000 goal.
Investment Type: Regulation CF
Minimum Investment: $350
96.65%

Offering at a Glance:
Highlights
Overview
Products and Services
Impact Driven Mission
The Team
Aamar Khwaja
Founder, CEO & THE ORIGINAL tinyFarmer
Meet Aamar Khwaja, a foodie with a fiduciary mind. Aamar is the founder of modgarden's tinyFarm. Once a Wall Street banking professiona..
Hope Paterson
CHIEF MARKETING OFFICER
It's safe to say that "food" is at the center of Hope's universe. When she's not eating it, sniffing it out, gathering it, cooking with..
Sid Apaya
CHIEF OPERATING OFFICER
Sid connects deeply with modgarden's mission and wants to help bring our unique products and experiences to families across the globe. ..
James Mcmillan
CHIEF HORTICULTURE OFFICER
James was groomed from three generations of horticulturists and boasts skills in the renovation, sustainable design, garden sustainabil..
Mobeen Khan
ADVISOR & TECHNOLOGY EXPERT
Chief Operating Officer at Blues: Mobeen Khan has consistently been at the forefront of IoT. With both his Bachelor's and Master's degr..
Alan Tratner
ADVISOR & CO-FOUNDER OF EARTH DAY
Green2Gold Incubator: Prof. Alan Arthur Tratner, has served as the President of the Inventors Workshop International and the Entreprene..
About the Team:
Our partners that makeup tinyLab: tinyLab is modgarden’s research and development arm developed to create solutions in the new regenerative agri-economy. Created two years ago, tinyLab acts as a brain-trust of researchers, scientists, soil ecologists, political activists, entrepreneurs & investors, working in global collaboration towards a shared mission —bring the urbanite back to nature, while still embodying the global urban trend. Think Petropolis to Ecopolis. Dalhousie University Faculty of AgricultureThe Department of Plant, Food, and Environmental Sciences is designed to help gain an understanding of the elements of Plant Science in the context of terrestrial managed ecosystems, the issues, and challenges in our natural environment as well as contribute to finding workable solutions to the issues facing our world today. The lo . . . . .
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Q&A WITH FOUNDER

It depends. If you purchased tinyFarm at full MSRP (est. $550), then you can use your own soil,  and seeds. If you bought tinyFarm with a subscription ($199+$25/month) for a year then you’ll receive the seeds and no-mess tinySoil from modgarden for the life of the subscription. And it’s cheaper!


We encourage you to subscribe to tinyFarm. The soil is out of this world! 


We've spent three years developing a soil so pure, ensuring it is biological and specifically formulated for the highest and widest essential nutrients. We have not found better soil to-date which measures up to our formulation. We’ll be publishing some research studies to demonstrate this in the near future.


So the key difference is tinySoil. tinySoil was developed with a leading Agricultural University in Canada. Our goals were and continue to be,

a) to mimic living soil from 100 years ago,

b) ensure it has a full spectrum balance of living biology (microbes) and minerals, to grow the most nutritious plants,

c) to ensure that the minerals, enzymes, amino acids, and a whole bunch of other good naturally occurring ecological stuff is in the soil, so that it grows plants that are themselves full of nutrition and vitality. That nutrition must be then bioavailable (absorbable) into your body. Most soils have additives in them, even most “organic” soils, and most soils also contain ingredients that are NOT sustainable, like PeatMoss. We do not use PeatMoss but ONLY use ingredients that are earth-friendly. Yep, we’re all about the climate and making sure your future family is well taken care of.


In addition, our no-mess tinySoil is optimized for nutrient density and living biology. This makes a difference in the plant nutrient values. Our nutrient values are the highest we’ve seen to date and always improving. As we conduct more research we’ll constantly release updates to our subscribing customers completely for free.


tinyFarm was developed with a patent pending hydrology solution that works with the perfectly composed tinySoil recipe designed specifically for tinyFarm. 

tinyFarm is an indoor growing “system”, or appliance designed for home/workplace/school use. It is a self-contained organic, modular vegetable appliance and a soil/seed/consumables bundle designed to work in harmony. tinyFarmers are able to grow a variety of living vegetables: leafy greens, microgreens and common kitchen herbs. Whether you are new to growing, handy with indoor plants, or a talented urban gardener, we offer a unique combination of hardware, software, consumables, and education suitable for everyone to get started growing healthy and nutritious food, quickly and easily.

tinyFarm was designed for people who are interested in pure, nutrient-dense, healthy food they can trust. Our product has been built for people who do not necessarily have experience growing their own food, but are intentional about becoming more involved in this vital aspect of life in whatever setting they live in. We've built tinyFarm for people who see the benefits of soil-grown food, and are willing to try growing their own leafy greens and herbs year-round.

Our tinyFarm was specifically designed for people with no previous experience growing food or plants of any kind. Simply insert our no-mess tinySoil block, overlay the seed cartridge, fill the water reservoir, and you're all set! LED lights in the system have been designed to mimic the sun. And our water sensors measure soil humidity levels. The lights will go on and off automatically.


When you buy organic food from the grocery or supermarkets, you are not able to investigate important information about how your food was actually grown, such as:

1. What were the inputs into the soil that grew the food.

2. Was there any fertilization (organic or not) or pesticides. Both of these while they may vary in strength or vary molecularly or called “all-natural”; are chemicals. If you're using a chemical basis to grow food, the plant will lack in nutrients and lack in its real benefit to your body.

3. How long since the produce was harvested. If it's more than a day, plants start losing nutrients the minute they are harvested. Especially if they are pre-harvested. This is when plants are harvested even before they are ripe. This means that the plants have not fully received all their nutrients from the soil.

4. Was the farm and soil used to grow the produce using true biological regenerative practices? If the farm doesn't, then the plant will never have the nutrient profile of food grown in tinyFarm and tinySoil.

- Food is grown right in front of you. No one else touches it, minimizing pathogenic issues.

- Food is harvested at the time you wish to enjoy it, maximizing nutrient benefits.

- Food is grown biologically - without any compromise, maximizing the nutrients and ultimately the benefits to your body.

- You know exactly where the soil came from, and where the seeds came from.

- Food grown in tinyFarm/tinySoil, tastes amazing! Take a taste challenge and let us know if you find better tasting veggies anywhere else. They taste wholesome, full, juicy, flavourful, and feel pure and clean when you eat them. 

- Because the food is grown with living soil, it means the nutrients are more readily available to your body, so you'll feel full faster.

- Food is at your fingertips on demand, not at risk from the grocery store and after lengthy truck deliveries.

- Getting field chemical-based grown food trucked for miles with various preservation techniques, is actually detrimental to the environment in countless ways.

You may grow a large range of vegetables such as; leafy greens (usually about 4 weeks to grow) spinach, kale, lettuce of various kinds, chard, etc. Microgreens (usually takes about 2 weeks to grow), like broccoli sprouts, sunflower sprouts, almost any kind of microgreens. Herbs (usually takes 4-6 weeks to grow), like basil, rosemary, mint, coriander. You can even grow some root vegetables, like carrots and radishes for example.

The answer is, it depends on what you're growing. We recommend a combo of herbs, microgreens, leafy greens in our growing program. Here are a couple of examples of crop yield for each type:

- You can grow microgreens from 7 to 14 days. That means on average, you can eat a servings of microgreens from tinyFarm daily.

- If you grow herbs, which on average take about two months to fully grow, you may begin harvesting them once they are fully grown. Once they are fully grown, you may harvest them daily for months. 

- The other main type of greens are leafy greens and they fall somewhere in the middle, where you can get daily servings every few days. 


So how much can be grown based on the above information?

1. Microgreens you can have on average at least ONE servings daily and in most cases even more!

2. For Leafy Greens - You can harvest ONE serving every week.

3. For Herbs you can harvest ONE serving DAILY, (after the plants are fully grown).


Leafy greens usually take about 4-weeks to grow. Microgreens usually take about 2-weeks, while herbs range from 4-6 weeks to grow. Once the plants have generally entered into their growing phase they are ready for harvest. Microgreens and leafy greens are best (from a nutrient perspective) to harvest in their growing phase. Waiting too long can affect the plant nutrition and taste, especially if they start to flower. Some plants can taste bitter upon flowering. The best vitality (ie, available and absorbable nutrient density) is when the plant has entered into the harvesting stage.

The answer is, it depends on what you're growing. We recommend a combo of herbs, microgreens, leafy greens in our growing program. Here are a couple of examples of crop yield for each type:

- You can grow microgreens from 7 to 14 days. That means on average, you can eat a serving of microgreens from tinyFarm daily.

- If you grow herbs, which on average take about two months to fully grow, you may begin harvesting them once they are fully grown. Once they are fully grown, you may harvest them daily for months. 

- The other main type of greens are leafy greens and they fall somewhere in the middle, where you can get daily servings every few days. 


So how much can be grown based on the above information:

1. Microgreens you can have on average at least ONE servings daily and in some cases even more!

2. For Leafy Greens - You can harvest ONE servings every week.

3. For Herbs you can harvest ONE servings DAILY, (after the plants are fully grown).


We have created a way for the urban dweller to grow their own organic vegetables indoors, using pure soil to conveniently grow edible plants indoors, year-round in cities. It's a modular unit that can expand with your family's needs. You can grow over 60 different leafy vegetables, herbs, microgreens, and even roots. You can expand it vertically by either stacking or expanding horizontally. The app will monitor the growth and will alert the user when to water. The tinyFarm uses pure soil—the way nature intended to grow our food. Other systems that don't use soil cannot replicate the complex soil environment. There are billions of soil microbes in soil along with other beneficial mineral activity which no technology can replicate. We are one of a select few or the only system that creates critical byproduct minerals, that are key to ensuring not only cellular health but long term health also.

Today, we are able to provide features such as:

- Text alerts if the water runs out

- Water level indicator, both visual and app related

- Images of your plants (coming soon: reading and interpreting the images)

- There is a significant pipeline of features already underway and will be announced as they get released.

When you buy a tinyFarm you'll get a complete appliance. This is essentially a 'plug-and-play' set-up. Soil and seeds arrive separately. They are currently not packed at the same plant as the tinyFarm facility to maintain absolute purity.

tinyFarm offers a subscription, where the cost of the unit is $199 and the monthly subscription is $25 per month.

tinyFarmers do not have to use tinySoil, but can use their own soil and seeds. We've created tinyFarm so you're empowered to grow food yourself at home. If you have great soil, that is formulated with full-spectrum biology and nutrients then, by all means, please do. We've spent years developing our pure soil, ensuring it is biological and specifically formulated for the highest and widest essential nutrients. We have not found better soil to date which measures up to our formulation. There are still so many unknowns about nature. Nature is perfect, it's been feeding us for millions of years. As we learn more we'll incorporate this new knowledge into even better soil for your benefit and remain the best soil the world has ever seen.

Water needs to be refilled on average about every 10-14 days. There are a couple of factors that may affect how fast the water tanks run out, namely the humidity levels of your room and/or the types of plants you have growing.

tinyFarm does not need direct water line access; however, it does require electricity access.

The plastic uses recycled content and also uses composite materials that are non-leachable by the soil. The microbes in the soil will also be unaffected.

All seeds are certified organic from our suppliers. Our tinySoil includes only regenerative biological ingredients that are sourced from chemical-free sources that have a zero carbon footprint. We have applied and on track to receive the Canadian Organic Certification for our soil.

This is largely dependent on sales and which country demands our product more. At present, our strategy is to introduce the product in one city in North America, demonstrate success, and then expand nationally and into the US at the same time. While expanding in the US, we will more than likely create a soil hub for our US consumers. This expansion into the US will be used as a blueprint going forward. We are already speaking with other high-density international locations who have shown similar interest.

Our exit strategy would be to enter into a strategic partnership with an entity that has a similar line of business or wishes to expand into our space (AgTech). While we are not opposed to being bought out completely, we do exist for a very specific reason, relating to climate impact, food purity, accessibility, affordability, as well as a complete reduction of contamination. We will not sell to an entity that has any history of adverse consumer or earth practices. Ideally, we form a strategic relationship with a large entity that gives us distribution and operational infrastructure to reach further with values that are both earth and consumer-friendly. That's what we stand for.

We have a short list of partners that we've identified. It is not possible to expose this list on a public website for purposes of confidentiality and negotiability.

Term Sheets
Investor Perks
Financial Discussion
Market Landscape
Risks & Disclosures
We have no operating history upon which you can evaluate our performance, and accordingly, our prospects must be considered in light of the risks that any new company encounters.We were incorporated under the laws of Wyoming on August 18, 2020 and under Ontario, Canada on May 5th, 2015 where our operations thus far have been startup related and product development and consumer research, marketing and product surveying. Accordingly, we have little . . . . .
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Form C

modgarden Form C

Data Room
Updates
Comments
Joe K
02-19-2021 2:06 PM
Investor
Modgarden: This looks like a really exciting product. For this stage of your company, you need to listen to feedback from the market and pivot according to its demands. Do you have anyone on your team with the appropriate entrepreneurial background to lead your company at this stage in its life?
 
 
Aamar Khwaja
02-19-2021 2:12 PM
Issuer
Hi Joe, thank you for your interest. We have a good balance between early-stage entrepreneurial experience as well as relevant growth experience. As the founder, I have a background on Wall Street combined with my entrepreneurial experience of creating a successful international microfinance organization while also developing Modgarden. Sid, our COO, successfully started a not-for-profit FoodTech accelerator and also has experience as a senior executive in the consumer packaged goods industry. He has built a business from scratch to $12M in two years during his time in CPG and has launched a number of household brands and managed businesses up to $200M in revenue. Hope, has successfully built three startups and understands the importance of culture, speed, and focus as it relates to the consumer.
Arthur Hirsch
02-19-2021 1:41 PM
Investor
Modgarden: Are there Patents? Issued or pending? Is this a first investment financial offering or are there investors or financing in place in front? Is this product in production? Production cost on scaling? Import or production USA? Where is it manufactured? Is it manufactured in 1 location or multiple entities and assembly? Inventory? Current ... Planned? Is there Wholesale/Retail interest? PO’s? Letters of intent? Unit Cost? Pricing strategy. Wholesale/Retail/Internet? Competition?
 
 
Aamar Khwaja
02-19-2021 2:19 PM
Issuer
We have received a patent and patent-pending designations on the hardware and have ongoing R&D that will lead to more filings. We also have a trade secret soil recipe as well as trademarks. We have previously raised a friends & family round and an Angel investment round. To date, we've spent about $1.5 million on product design & development, soil research, and marketing research. Our current target is to raise another $1.5 million to commercialize. We are at our sixth (6th) prototype where it is now ready for commercialization once we finalize our raise. While we cannot discuss production costs in a public forum. We will achieve cost efficiency as we scale manufacturing. Our product was designed and engineered in Canada. We are in talks with manufacturers in Canada and internationally. As we near BETA (in about 4 months), the manufacturing location(s) will be finalized as well as the location of assembly. We have various strategies in place for manufacturing to ensure the nature of our design, engineering secrecy is maintained. Our intent is to sell the hardware for $199 with a soil and seed cartridge subscription at $25/month -In Phase i, we will employ an online direct-to-consumer model -In Phase ii (after year 2 of commercialization), we intend to introduce a B2B model to serve grocery/restaurants -In Phase iii, we plan to introduce our product internationally into Europe, Asia and ME. Our competition includes grocery stores or wherever fresh greens are sold. Our competition also includes indoor plant growing systems. The main differentiation over the competition is our patented modular design and we grow plants with health in mind, vis-a-vis our proprietary soil, as well as the proprietary LED grow lights. - In addition, our tinyFarm appliances are modular and can be placed on a standard kitchen counter, or stacked vertically and as we introduce various sizes, will be stackable horizontally across a wall to produce more food. -We have been working with leading Canadian universities on our proprietary soil and will be publishing studies discussing the potency of our soil. -We do not have any inventory at present. As we near commercialization, our plan is to build the pre-sale customer base for a pilot and then move to scale up across North America before expanding internationally.