PetJoy is a subscription-based e-commerce company dedicated to becoming the top choice for all pet owners looking for high-quality pet supplements and products. PetJoy uses compelling storytelling through brand identity and marketing strategy: Leveraging social media, content marketing, email marketing, and paid advertising to reach its target audience. Our primary business model is based on subscription-based e-commerce, which allows customers to conveniently order products from our website and have them delivered to their doorstep monthly. Our goal is to add upwards of 20,000 new customers per month within the next 2 years while providing industry-leading customer service and human-grade pet products and supplements.
PetJoy is not limited to sales within a specific geographic area. The ability to sell products online means that the company can reach customers across the country and even internationally. This allows for increased purchases beyond the states and even country-wide, providing PetJoy with a broader market and potential for growth. We expect English-speaking international markets to be the first step of international expansion in the next 12-18 months, with additional countries to potentially follow in 24-36 months.