Investment Type: Regulation CF
Minimum Investment: $100.00

PetJoy has recently launched its RegCF capital raise offering and are looking for investors for the first time to scale our Direct to Consumer brand for online customer acquisition growth to target a 24-36 month exit. We are targeting a 3-5 time return within 24-36 months upon an exit event.

We are a 4-year-old direct-to-consumer marketing and technology brand backed by a growth marketing digital team with over 60 products launched and $50mm in sales the past decade together online.  

We bring not only a four-year-old scalable pet brand and a seasoned executive team but also a multi-million dollar technology that powers our brand and can be leveraged for any brand in the future to scale online for revenue and sales. 

To review additional information, preview the business overview and plans in the data room below. 

We hope to have you join us in our journey to keep our pets happy and healthy!

Offering at a Glance:
Our Products
The Team
Brian Murphy
COO & Partner
Brian Murphy joined Brand Ventures as a partner in the early part of 2012 to give direction and focus to the development and vision for..
Rick Bennink
President/CEO & Partner
Rick Bennink founded Brand Ventures in 2010 and launched shortly afterward as an internal brand incubation company, f..
About the Team:
Together, Rick Bennink (CEO) and Brian Murphy (COO), have built an in-house team that consists of Thomas Hayes, Bree Binks, and Joby Normandeau. Combined with management, these industry experts are responsible for managing strategic partnerships with marketing, technology, logistics, and customer se . . . . .
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PetJoy is a subscription-based e-commerce company dedicated to becoming the top choice for all pet owners looking for high-quality pet supplements and products. PetJoy uses compelling storytelling through brand identity and marketing strategy: Leveraging social media, content marketing, email marketing, and paid advertising to reach its target audience. Our primary business model is based on subscription-based e-commerce, which allows customers to conveniently order products from our website and have them delivered to their doorstep monthly. Our goal is to add upwards of 20,000 new customers per month within the next 2 years while providing industry-leading customer service and human-grade pet products and supplements.

PetJoy is not limited to sales within a specific geographic area. The ability to sell products online means that the company can reach customers across the country and even internationally. This allows for increased purchases beyond the states and even country-wide, providing PetJoy with a broader market and potential for growth. We expect English-speaking international markets to be the first step of international expansion in the next 12-18 months, with additional countries to potentially follow in 24-36 months.

A significant portion of the funds will be used to increase PetJoy's marketing efforts, including social media advertising, influencer marketing, and email marketing campaigns. The company aims to increase brand awareness and customer acquisition, which is vital for increasing revenue and subscriptions. Some of the key components leading to PetJoy achieving multiple years of 7 figure growth include:

High-Quality Products: PetJoy ensures that the pet supplements offered are made in the USA and are veterinarian-approved, safe, and effective. Quality is crucial for customer satisfaction and loyalty.
Customer-Centric Approach: PetJoy focuses on understanding customers' needs and preferences. PetJoy collects feedback, engages with them through surveys, and logs customer service interactions and social media engagements. 

Subscription Model: The subscription model is at the core of PetJoys’ business. They make it easy for customers to subscribe, modify, or cancel their subscriptions. Offer flexibility in subscription plans, such as different delivery frequencies and bundle options. 
Personalization: PetJoy uses data and analytics to personalize product recommendations, subscription plans, and marketing communications. Tailoring offerings to suit each pet's unique needs and preferences. 

Marketing and Branding: PetJoy uses compelling storytelling through brand identity and marketing strategy. Leverages social media, content marketing, email marketing, and paid advertising to reach its target audience, highlighting the benefits of the products and subscription-based purchases. 

Customer Retention: PetJoy focuses on retaining existing customers by providing exceptional service, rewards programs, and exclusive offers for subscribers creating a loyal customer base that drives lifetime value. 

Scalable Operations: All of PetJoys' operations are structured to ensure efficient scalability. The expert management team combines experienced internal operators and contractors with third-party providers to optimize, marketing, creative, supply chain, inventory management, and fulfillment processes to handle increased demand. 
  • Thrive Daily Multivitamin
  • Balance Advanced Probiotic Supplement
  • Move Daily Joint Supplement
  • Complete Heart Health
  • Calm Daily Hemp Chew
  • Green Keeper - Lawn Protection
  • Fresh Dental Rinse
  • Advanced Daily Multivitamin for Cats

Term Sheets
Financial Discussion
Market Landscape
Risks & Disclosures
Risks Related to the Company’s Business and Industry The development and commercialization of our products/services is highly competitive.We face competition with respect to any products that we may seek to develop or commercialize in the future. Our competitors include major companies worldwide. Many of our competitors have significantly greater financial, technical and human resources than we have and superior expertise in research and d . . . . .
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Form C

PetJoy Form C

Data Room